Jaewan Byun
Product Designer at TD Bank
Previously at Lycle, Telus, and Loblaw
Next-Gen Investing
TD Bank・2025 - 2026
A scalable investing experience enabling clearer self-directed investing for modern investors. Led the foundation of a design system to align product teams and deliver consistent product experiences.
Conversion Optimization
Lycle・2024 - 2025
A data-driven purchase funnel optimization unlocking higher conversion across the e-commerce experience. Owned end-to-end experimentation, leveraging AI to accelerate execution and deliver measurable growth.
Customer Data Hub
Telus Communications・2022 - 2023
A unified customer data experience reducing lookup friction across support workflows. Led the initiative to centralize scattered customer information into a single searchable view and improve operational speed.
AI Prompting
Lycle・2024 - 2025
A generative AI-powered UX writing framework enabling faster, consistent product copy across Lycle’s experience. Led the initiative to translate writing guidelines into reusable AI prompts and reduce review overhead.
Lytem
Lycle Design System・2025
A unified design system reducing UI fragmentation across Lycle’s product experience. Built the system from scratch, defining foundations and components and shipping it with Storybook documentation.
